His songs are much more than the melodies and fancy instrumentation. They have a resounding message, one that he is passionate about: to keep people connected.
— The Uniter, Winnipeg

About William

Prince’s music certainly feels like gospel, in the sense that it seems timeless, both in the structure of the song and the antiquity of the emotions. Prince writes about love, fighting and the adventures of his friends—but he doesn’t want to put out the same old song and dance.
— Winnipeg Free Press

William Prince is a JUNO Award-winning singer/songwriter from Peguis First nation. William sidesteps clichés to provoke thought and facilitate discovery. His baritone vocals pay tribute to his late father and his genuine delivery acknowledges the hundreds of hours he’s spent on the stage.

Prince’s debut album, Earthly Days, produced by long-time collaborator Scott Nolan, was released in December 2015 to critical acclaim and features Juno-winner Lynn Miles. It received a 2017 JUNO Award for Contemporary Roots Album of the Year.

Writing songs since the age of thirteen, William produced and played all the instruments on his father Ed Prince’s acclaimed gospel album “…it’s Supper Time” at the age of fifteen. The two went on two record two more albums “On Christmas Day” and “Won’t That Be A Morning!” for Arbor Records and Sunshine Records, respectively, in Winnipeg.

Prince gained nationwide attention writing music for a CMT reality show and later went on to write songs for Jason Kirkness’ debut album Life On The Road, which scored three top 20 singles on Canadian country radio.

2016 and 2017 saw William opening for the likes of Amelia Curran, Susan Aglukark, Marty Stuart, The Watchmen, Tanya Tadgaq and Buffy Saint-Marie while holding his own on numerous folk festival stages across Canada. Highlights of 2017 include a first appearance at Denmark's Tønder Festival, taking part in the The Great Escape Festival in Brighton, UK, performing at the Canadian Songwriters Hall of Fame Induction Ceremony with a tribute to Bruce Cockburn, performing at the 2017 Invictus Games as well as the CBC Live Music Festival in Toronto.  

Recently signed to Glassnote Entertainment Group for recording and publishing, William balances his time between touring and songwriting in preparation for a new album for 2018. A family man, William spends every minute off the road at home in Winnipeg, to be with his young son Wyatt as well as his two nieces who enjoy hanging with their "Uncle Buddy". 

Industry nominations and awards include:
- 2014 Aboriginal Peoples Choice Music Awards (newly named Indigenous Music Awards) Aboriginal Songwriter of the Year
- 2016 Canadian Folk Music Awards Nominations (Contemporary Singer of the Year & Aboriginal Artist of the Year)
- 2016 Western Canadian Music Award for Aboriginal Artist of the Year
- 2017 JUNO nomination for Aboriginal Artist of the Year
- 2017 JUNO Award for Contemporary Roots Album of the Year
- 2017 Stingray Rising Stars Award, awarded at Mundial Montreal


For booking in North America, contact Jeremy Giacomin (Paquin Artists Agency) at jeremy@paquinartistsagency.com

For publishing and licensing, please contact David Jacob at Glassnote (New York) at david@glassnotemusic.com or Bianca Bhagat (Los Angeles) at biance@glassnotemusic.com

For all other enquiries including press and international bookings, please contact Nathalie Kleinschmit at nat@prairiemix.com or + 1.204.509.5212 (GMT-6H)