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Prairie Mix


#prairiemix A distinct sound of blended genres: the hallmark of the Western Canadian artists’ musical prowess,
collaborative culture, pioneering spirit & joie de vivre.

ARTIST MANAGEMENT SERVICES with a focus on Strategic Career Planning & Export Development

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Prairie Mix


#prairiemix A distinct sound of blended genres: the hallmark of the Western Canadian artists’ musical prowess,
collaborative culture, pioneering spirit & joie de vivre.

ARTIST MANAGEMENT SERVICES with a focus on Strategic Career Planning & Export Development

Our story


Our story


WORKING TOGETHER

Prairie Mix is an artist management company that aims to help artists thrive in today’s ever-changing music environment. We’ve moved from a traditional management model to a “delegated” management model that encourages artists to take charge of their careers with the support they need when they need it.

Prairie Mix offers artists a sense of community along with empowerment through career planning tools, business training (our “Boosters”) and management support.  We can also take care of your representation, project financing, grant writing and any other facet of business you wish to contract out so that you can focus on making music.

We’d love to hear about your projects and see how we can best support you. Contact us.

 

 

Our roots

Nathalie Kleinschmit brings to the table 25 years of consulting and training experience in international business. After earning her MBA in Change & Innovation, she decided to trade in her business suit for a pair of jeans and work with artists.

Nathalie’s delivered career training to more than 300 artists and arts professionals since 2008. She founded Prairie Mix to focus on strategic planning and export development, for both artists and organizations. Her work with artists such as William Prince, Del Barber, and Justin Lacroix was recognized with nominations for WCMA’s “Impact on Artist Development” Award in 2017 and again in 2018 as well as with a Trille Or nomination for “Entreprise de l’Ouest” in 2019.

She was the Executive Director of the 100 NONS, Manitoba's Francophone music organization from October 2015 to March 2017. In November 2018, she joined the Board of ANIM (Alliance nationale de l’industrie musicale) which advocates for industry-wide dialogue and action across Canada. In 2019, she’s stepped in as Interim Executive Director of the Western Canadian Music Alliance (BreakOut West) and looks forward to working with partners and industry to promote the talent of our western Canadian artists at home and abroad.

In 2017, she launched the program "How to Be a Rock Star" - what business can learn from artists about thriving in times of incessant change and uncertainty. 

 
 
 
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Our Services


Our “Boosters” are delivered as individual coaching or group training sessions. We’ve built them to help artists move from a “Do-It-Yourself” mode to a “Do-It-Together” approach, where you choose the “booster” you need to move your career forward.

Our Services


Our “Boosters” are delivered as individual coaching or group training sessions. We’ve built them to help artists move from a “Do-It-Yourself” mode to a “Do-It-Together” approach, where you choose the “booster” you need to move your career forward.

 

career booster

You don’t need a “Plan B”… you need a kick-ass “Plan A”! 
Build a personalized roadmap for your career with our strategic planning approach. We’ll help you translate your dreams into working plans that are feasible, clear & meaningful. Our “iterative” approach means that even when everything changes around you, you can adapt your plan to seize the right opportunities.


export booster

How do you break into a new market? Which regions or even countries should you be exploring? Where will your music be heard & appreciated? We can work with you to gauge opportunities beyond our borders and build your export development plan.


showcase booster

Showcasing can be an effective way of sharing your music with industry professionals and presenters. And yet, given the cost and the energy it takes, it deserves your full commitment. Let us help you prepare for your next showcase so that you make a stellar impression - and leave with the contacts and contracts you deserve!


PERFORMANCE booster

Sometimes, a tweak in a performance can make the difference between a good show and a show that takes you to the next level. This is especially true when you’re investing in showcasing or trying to break into a new market. We bring in experts to give you constructive feedback to develop the full potential of your on-stage delivery.


Touring can bring you closer to your fans and help you develop new audiences. And yet, making money on the road can be a challenge for even the more experienced artists. We can help you develop “intentional” touring strategies that will feed your overall career plan.

TOUR booster


When you have music to share with the world, the options for getting it out and heard can seem daunting. We’ll walk you through the different choices you need to make - so that your release is smooth and impactful.

RELEASE booster

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our success stories


our success stories


 

THREE ARTISTS, THREE UNIQUE STORIES

We have had the pleasure of working closely with the following artists, contributing to their journey with a boost!

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WILLIAM PRINCE

STRATEGIC CAREER PLANNING

William Prince is a JUNO award-winning singer-songwriter from the Peguis First Nation. We met him shortly after the initial release of his album Earthly Days.

We helped him launch his international career around a solid plan that included international showcasing, team-building (leading agents in three territories, worldwide record label, publisher, publicist) and performance opportunities in Canada, the USA and Europe.

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DEL BARBER

RELEASE BOOSTER

Del Barber came to us with new country-folk songs he wanted to release independently, as a way of relaunching his career after a 2-year hiatus.

We helped set up the Kickstarter campaign to raise the $23K he needed to complete the production and launch EasyKeeper!

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JUSTIN LACROIX

EXPORT DEVELOPMENT

Justin Lacroix, Winnipeg’s bilingual troubadour, had been touring Canada for over 10 years when we first started working with him in 2016.

We helped bring his special blend of folk-pop and heart to audiences in France & beyond. His Paris 2 Paris Tour stands out as an example of “intentional touring” that allow self-managed artists to build meaningful tours with purpose… and profits.

FEATURED PROJECTS


FEATURED PROJECTS



We are proud to support and collaborate with these artists for specific projects  


JÉRÉMIE & THE DELICIOUS HOUNDS

Blues-infused soulful funk

HOUSE HANDSHAKE

Joyful, sensual indie-folk

 
 
 
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Contact Us


We would love to hear from you! Please feel free to contact us at nat@prairiemix.com or +1.204.509.5212  (GMT-6H)
 

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Contact Us


We would love to hear from you! Please feel free to contact us at nat@prairiemix.com or +1.204.509.5212  (GMT-6H)
 

facebook    instagram    twitter

 
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